Archive for June, 2009

My Twitter note for Digital Marketing seminar by Eyeblaster

Posted by siwat in Digital Marketing on June 27th, 2009

  • Shocked with Michael Jackson news. R.I.P. #
  • 30% of consumers time on the Internet, but only < 5% of marketing budget are allocated to online medium. #
  • Lighthouse calories banner looks good. #
  • Only 20% of conversion are click-based, the remaining 80% are impression-based. #
  • In @eyeblaster seminar organized in Bangkok. Jordan Khoo is now on stage. #
  • Just gotta know that tonight will be another long long night. Business matters? #
  • RT @cameronjohnson Michael Jackson has the top 15 spots of the bestseller list on amazon music. #
  • P Tik is now presenting Silverlight on stage. #
  • Lee Smith, CEO Digital of Omnicom Media Group APAC just arrived. We’ll have another interesting session right after this. #
  • All credits to John Wanamaker, his famous quote was presented twice. One in the opening session by myself and another by Lee Smith. #
  • “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is that quote. Wiki “John Wanamaker” for details. #
  • “Return on Information”, every $$ we spend, should lead to new info > knowledge > future improvements. Interesting ROi definition from Lee. #

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My Twitter note from ABF – social media marketing seminar 18 June

Posted by siwat in Digital Marketing on June 20th, 2009

  • Im now on stage, listening to presentation from Gilbert Lo. #
  • Gil did link Longtail concept well with Ad Network concept. #
  • Targeting drives perfomance. #
  • P Wanchat is now on stage talking about Online advertising change. #
  • Ring a bell while feeding a dog. #
  • P Wanchat presented his geeky chain reaction concept again in front of marketers. OMG! #
  • Thanks P Wanchat for such a great 2nd round of his theories, this round he linked it well to real world implication. #
  • News consumption online is on par with TV., globally. #
  • Wolfgang Jaegel presents his renowned paywhatyouwant.com.sg campaign made for Ibis hotel group. #
  • Yes! @kengdotcom presents Kryptonite case study with some new videos! #
  • Work enter Kryponite bike lock~~ the new version by @kengdotcom. #
  • All today’s speakers said exactly the same thing. Consumers didn’t believe the ad, the did believe what other consumers say. #

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    My Twitter note from ABF – social media marketing seminar 19 June

    Posted by siwat in Digital Marketing on June 20th, 2009

  • Khun Steve Vincent from Aziam Burson-Marsteller starts his presentation on PR2.0. #
  • Steve recommends four great corporate blogs. (1) Google = http://googleblog.blogspot.com/ #
  • Steve’s great corporate blogs (2) GM = http://fastlane.gmblogs.com/ #
  • Steve’s great corporate blogs (3) Wal-Mart = http://www.checkoutblog.com/ #
  • Steve’s great corporate blogs (4) Southwest Airline = http://www.blogsouthwest.com/blogsw #
  • Steve also named another blog for anti-Wal-Mart people, http://walmartwatch.com/blog #
  • It’s great that Steve is the 1st speaker of the day, perfectly linked with yesterday’s afternoon speakers. Social media > Blogs > PR2.0. #
  • We need to put cool & weird things on Youtube in order to make it popular. A traditional corporate video is not a choice :-P #
  • Online spokesperson needs 3 skills (1) High-EQ (2) Knowledge deep & broad (3) Technical ability. #
  • K. Tan walked the attendees through JWT Avatar episodes, all are shown on his Youtube channel at http://www.youtube.com/user/kannadhee #
  • P Rong Proximity showed up “Spectrum of Engagement” chart > http://bit.ly/wX6Jg #
  • Have you ever heard about *Miracle on the Hudson*? Follow the guy on that ferry at @jkrums. #
  • Yellow Tree house is cool! > http://www.yellowtreehouse.co.nz #
  • iPhone Jonny is another cool shot by Yellow > http://1stinline.blogspot.com/ #
  • Radical thinking from Skittles, check out http://skittles.com and see it yourself krub :-) #
  • Khun Aor Google starts her presentation on Search Marketing. Thailand is the “heaviest search” country in SEA. #
  • Khun Aor reinforces that people search for products information before making decision. 67% of computer purchasers did it before purchase. #
  • Think the attendees will go back and try google.com/trends, at least 3 out of 11 speakers recommended it. #
  • Today’s coffee consumption : 1 Americano + 1 Double-Espresso + 1 single Espresso = Total 4 units already. #
  • 80 million minutes = accumulate time spent on Hotmail, by Thai people, per day!, according to P Tik, Kamolpat, from Microsoft. #
  • Khun Jinn from MRM Worldwide is now on stage, introducing 4 types of consumers (1) influencer (2) connector (3) observer (4) ignorer. #
  • Influencer REACH = Ability to target, engage, and *convert* the right influencer. #
  • Influencer ACTIVITY = Ability to make influencer generate word of mouth, we measure no. of discussion, quality of discussion (+)(-). #
  • We need clear objectives, Is it for awareness, brand advocate, revenue, acquisition, or loyalty? #
  • We measure engagement by looking at duration, frequency, page view, return visits. #
  • We could also measure engagement by looking at *relevant action taken*. #
  • Dr. Piya ma waeewwwww ~~~~. Must be an interesting session packed with data from Truehits.net. #
  • Just created FB group for this seminar. #
  • A collection of URLs mentioned in ABF seminar > http://delicious.com/siwatc/abf #
  • Thailand Internet growth, by PV = 28%, by daily IP = 32%. Latest number of users = 16.8 million, according to Dr. Piya. #
  • FB group for ABF seminar members : http://bit.ly/19LkrA #
  • 300,000,000 times = no. of times Thai people search for anything on search engine. #
  • Popularity rate, Sanook = 51%, Kapook = 35%, Mthai = 29%, Dek-D = 21%, Teenee = 21%. #

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