Archive for May, 2010

Foursquare added “WHERE” element to the social media development

The emergence of foursquare also added the new “WHERE” element to the development of social media. Driven by GPS technology, we can foresee how this application affect our way of living the same way the other social media did in the past. Obviously, technologies are the driver behind changes of consumer behavior nowadays.

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Foursquare : Do Thai marketers have to pay attention to this location-based service now?

If 2009 was the year of Twitter, 2010 looks set to be the year foursquare steals that crown. A service that mixes social, locative and gaming elements to encourage people explore the cities in which they live.

Haven’t heard about it? Register at , download the application to your mobile device and give a try. Upon your first check-in, you may find the tips those the previous visitors shared about that particular place.

Foursquare has already been embraced by some early-adopters in Thailand*. Nevertheless, many marketers will be asking what all the fuss is about and whether they need to pay any attention.

At present this means that it’s mainly businesses such as restaurants and cafes taking an interest in foursquare. But we can certainly see it spreading so that any business with a physical representation, whether it’s a retailer or a bank, should consider how customers using foursquare could affect their reputation.

* We randomly picked 9 places those have more than 100 people checked-in, obviously there are still limited amount of users. However, it’s worth to keep monitoring these people as they are not only check-in to show their presence, but also add some tips those may affect the followers’ purchase decision.

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