Posts Tagged reach

Seeking more benefits from Adaptive Media? Go Digital

Nowadays, marketers are seeking for the right way to get the most benefit out of their advertising spending. A lot of initiative media products and tools were introduced to the market to help marketers adjust their offerings, creative approaches, or media channels to maximize ROI. Digital media is “Adaptive Media” by nature. Based on computer technology platform, marketers “can” enjoy reading real-time reports generated from system. Capturing data and generating report are not, and will never be, a problem for digital media. The challenges here are all about “which data will be captured?”, “what does it mean for my business?”, and “how could we adjust our advertising mixes considering from consumers’ feedback?”.

There are four different levels of measurement and adaptive media techniques we are happy to introduce you.

For digital advertising, campaign managers always have the appropriate tools to make adjustments and to optimize campaigns based on consumer feedback. Optimization can be done quite often as the cost and time for adjustments are relatively small.

, , ,

No Comments

Reaching men through sports site(s)

We all know (by senses) that men love sports. Most of the time we apply this thinking to the way we reach out our male target audience. However, we also see women spend their time watching Live soccer matches on TV as well as express their opinions over online sports forum.

How effective would it be if we want to reach out men by placing our ads on sports site(s) then?

From our observation over Truehits.net, we could not just call it “sports site” as the different type of sites may attract men/women differently. “Sports News sites” e.g. Siamsport.co.th, have the most male-skewed profile where 70% of the readers are male. Surprisingly, “Betting Sites” like Lomtoe.com are less-skewed having 65% male reader while “Fan Club sites” are the most girly containing 40% female readers, no matter it’s Liverpool’s or Manchester United’s.

Alternatively, we could reach out our male target by placing our ads on “Sports Channel” from AdmaxNetwork.com which is the most male-skewed by 80% of audience are male. This is even better than picking “Men Channel” by itself. Pretty tricky?

Feeling a bit close to World Cup now? Raise your appetite by watching this “Best Goals in History of Football” clip and add another count on top of 2.5 million views by the others. http://www.youtube.com/watch?v=9foCJDVTbYg

, , , ,

No Comments