Posts Tagged twitter
Foursquare added “WHERE” element to the social media development
Posted by siwat in Digital Marketing on May 14th, 2010
The emergence of foursquare also added the new “WHERE” element to the development of social media. Driven by GPS technology, we can foresee how this application affect our way of living the same way the other social media did in the past. Obviously, technologies are the driver behind changes of consumer behavior nowadays.
Foursquare : Do Thai marketers have to pay attention to this location-based service now?
Posted by siwat in Digital Marketing on May 11th, 2010
If 2009 was the year of Twitter, 2010 looks set to be the year foursquare steals that crown. A service that mixes social, locative and gaming elements to encourage people explore the cities in which they live.
Haven’t heard about it? Register at http://www.foursquare.com , download the application to your mobile device and give a try. Upon your first check-in, you may find the tips those the previous visitors shared about that particular place.
Foursquare has already been embraced by some early-adopters in Thailand*. Nevertheless, many marketers will be asking what all the fuss is about and whether they need to pay any attention.
At present this means that it’s mainly businesses such as restaurants and cafes taking an interest in foursquare. But we can certainly see it spreading so that any business with a physical representation, whether it’s a retailer or a bank, should consider how customers using foursquare could affect their reputation.
* We randomly picked 9 places those have more than 100 people checked-in, obviously there are still limited amount of users. However, it’s worth to keep monitoring these people as they are not only check-in to show their presence, but also add some tips those may affect the followers’ purchase decision.
My Twitter note for Digital Marketing seminar by Eyeblaster
Posted by siwat in Digital Marketing on June 27th, 2009
- Shocked with Michael Jackson news. R.I.P. #
- 30% of consumers time on the Internet, but only < 5% of marketing budget are allocated to online medium. #
- Lighthouse calories banner looks good. #
- Only 20% of conversion are click-based, the remaining 80% are impression-based. #
- In @eyeblaster seminar organized in Bangkok. Jordan Khoo is now on stage. #
- Just gotta know that tonight will be another long long night. Business matters? #
- RT @cameronjohnson Michael Jackson has the top 15 spots of the bestseller list on amazon music. #
- P Tik is now presenting Silverlight on stage. #
- Lee Smith, CEO Digital of Omnicom Media Group APAC just arrived. We’ll have another interesting session right after this. #
- All credits to John Wanamaker, his famous quote was presented twice. One in the opening session by myself and another by Lee Smith. #
- “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is that quote. Wiki “John Wanamaker” for details. #
- “Return on Information”, every $$ we spend, should lead to new info > knowledge > future improvements. Interesting ROi definition from Lee. #
My Twitter note from ABF – social media marketing seminar 18 June
Posted by siwat in Digital Marketing on June 20th, 2009
My Twitter note from ABF – social media marketing seminar 19 June
Posted by siwat in Digital Marketing on June 20th, 2009

